BeTrue London

Be`True` London

BeTrue London is RBM’s contemporary beauty brand, created to meet the demands of today’s style-driven, value-conscious consumer.Developed in London, the brand combines fashion-forward design with accessible price points, delivering products that resonate with trend-savvy shoppers while retaining mass-market scalability.

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Through BeTrue, RBM manages the complete brand journey, from concept and formulation to manufacturing, packaging, and international distribution. Each product is designed with precision, balancing innovation and affordability to create a range that delivers both strong retail performance and lasting consumer loyalty.

BeTrue’s visual identity is sleek, modern, and disruptive at shelf. By combining premium cues with an accessible proposition, the brand achieves immediate impact across diverse retail environments while remaining flexible for market-specific adaptation.

Trendsetters don't follow, BeTrue to you!

RBM’s established supply chain and retail partnerships ensure BeTrue can be delivered seamlessly at scale, while its design-led approach positions the brand for growth across multiple categories within beauty and personal care. With its London heritage and global outlook, BeTrue is built to capture attention, drive sales, and establish itself as a trusted name in affordable beauty innovation.