The Legendary Voice of Boxing Presents the Heavyweight Champion of Energy Drinks
LET’S GET READY TO RUMBLE Energy is the result of a collaboration between RBM and the Hall Of Fame boxing announcer Michael Buffer. For 4 decades Michael has announced some of the biggest fights in history as well as major basketball, baseball and football events. The outcome is an energy drink to rival the leading brands, just healthier.
RBM is the proud holder of the official global license of ‘Let’s Get Ready To Rumble’.
Master flavourists have created an energy drink that is smooth and refreshing. All our products are HFSS compliant and contain less sugar per can than the leading brands.
We have created a lifestyle brand where our army of influencers have created an engaged, inclusive and like minded community who are all Ready To Rumble.
Let’s Get Ready to Rumble Energy has expanded its product portfolio to now include delicious protein bars with a selection of enticing flavours all containing over 33% of protein per bar.
The ubiquitous nature of our brand name ensure we are flexible enough to attend multiple event activations including sporting, music festivals, e-gaming, and night club events.
Michael Buffer the legendary American Boxing announcer known the world over for his iconic catchphrase 'Let's Get Ready To Rumble'. In a glorious career that spans 4 decades Michael has introduced legendary names in the sport including Mike Tyson, Floyd Mayweather Jnr., Lennox Lewis, Anthony Joshua and Tyson Fury.
Let's Get Ready to Rumble is synonymous with the world of Boxing and is a phrase that has made its way into modern pop culture and known by boxing fans and non-boxing fans alike.
Daily upload to platforms such as Instagram, Facebook and TikTok help us build our brand voice and use engaging content as a method to communicate our brand ethos.
We have identified our target demographic as keen gamers and as such collaborations with online streamers has become part of our online sales strategy. We carefully pick likeminded Twitch influencers to promote our brand and offer their viewers discount codes, giveaways in order to garner interest for Let’s Get Ready To Rumble Energy.
With over 30 million unique visitors a day Twitch is the perfect online partner for our brand allowing us to speak directly to our target consumer.
Our in-house design team have created a multitude of in-store fully branded retail display solutions.
Our flexible creation process and quick production turn arounds ensure we can offer Floor Display Units, Pallet Wraps, Shelf Talkers, Pallet Drops or counter display units to enhance the brand experience in store.
Stunning in store packaging really leaves an impression and offers a known brand at competitive price points to the retailers. Depot demonstrations and in site activations really bring this brand to life.
Our partnership with WH Smith in the UK has put Let’s Get Ready To Rumble in over 350 High Street locations as well as key listings in major UK airports and train stations.
A key part of our distribution strategy is to be readily available across the convenience sector and fully engaging on a local level with our retail partners.
Our diverse product portfolio ensures products, such as our Heavyweight Protein bars, has a strong e-commerce offering. Future brand NPD will focus on the growing online supplement and energy space.
NPD and innovation are key to the energy sector and as such our team of award winning flavorists are constantly working on exciting new flavours focusing on classic tastes and trend led limited editions.
